[solidcore] Valentine's Day

[solidcore] wanted to create a fun Valentine’s Day activation that humanized their reformer machine, [sweatlana]. To do so, we leaned into the sweet nostalgia of old school love letters, snail mail, and DIY Valentine’s cards and doodles.

Easily addressed and handed to a student or sneakily slipped into their locker for a sweet surprise, [solidcore]’s post-class postcards were designed to look like literal love letters. Hand-drawn/handwritten elements and punny copy helped to humanize sweatlana and 20 varieties in messaging made the notes feel personal.

By incorporating carnation pink with brand colors & type treatments, the creative felt playful and timely, but still on-brand. The activation look & feel was also carried into the digital experience through email and social.

Creative Direction, Design, & Copywriting: Kristen Yeung