In Fall 2012, the University of Maryland introduced composting to campus. As a graphic designer at the UMD Office of Sustainability, in partnership with the University Dining Services and Facilities Management teams, I helped to rebrand campus waste management initiatives.
We developed branding that was used in posters, banners, signage, vinyl decals, and button pins across campus. Our goal: to create a consistent visual identity across all print & experiential marketing to educate the student body about the new changes.
Creative Direction: Fran Mastry
Graphic Design: Fran Mastry & Kristen Yeung