Ejji Ramen is a ramen bar in Baltimore serving flavorful, upscale food with a down home vibe. Run by an uncle & nephew team, all dishes are made from scratch and infuse the owners’ Malaysian heritage into a menu of home-cooked Asian comfort food. It’s a blend of warmth & comfort with adventure & exploration - a place where customers feel welcome and are encouraged to create their own bowls and try new flavors.
I developed branding and menus to reflect Ejji’s playful nature. Main menus laid out clear step by step instructions to encourage customers to “be ejji” and create their own bowls or “be bold” and try something new. Children’s menus featured games and origami instructions. Even line weights and the encircled logo variation serve as a subtle homage to the owners’ Asian heritage - tradition with a modern twist.