HandReach is a nonprofit foundation that provides care and rehabilitation for child burn & trauma survivors. HandReach is dedicated to developing a sustainable network around the world committed to the full physical and emotional recovery of child trauma survivors.
I designed, produced, and mailed their 2013 year-end mailer: a mailable mini first aid kit. Inside, the kit included bandages, information on the organization, stories of child survivors, and directions to donate. Since imagery of burn survivors can be jarring, the front of the kit featured a tactile bandage and image of a teddy bear to elicit an emotional response.
Rather than creating a paper mailer that could get lost in the deluge of year-end mailers or go straight into the recycling, this first aid kit could be kept and used. It would serve as a continual reminder of HandReach’s mission and hopefully encourage multiple donations over a longer period of time.