Pandora launched the DO campaign in Autumn 2017. To generate excitement internally, we created a Pandora DO Launch Week to engage employees in the new campaign.
I partnered with the Director of Brand Marketing & Event Coordinator to plan the week and then designed all of the graphic elements, working closely with third party vendors to manage production.
The office was decorated with new campaign signage. Each day of the week featured an activity and delightful treat, then the week culminated in an office party celebrating the launch.
Creative Direction, Design & Production: Kristen Yeung
Event Planning: Brooke Benvenuto
Photography: Lindsay Soloman