Transcending cultures, borders, and stereotypes, and bringing people together with the power of her music, Shakira is unafraid of showing the world who she is and what she stands for. Through a yearlong partnership, Pandora and Shakira encouraged women to celebrate who they are and use personal style as a form of self-expression and confidence.
As in-house art director for this project, I collaborated with the Pandora Brand team, our agency partner, and Shakira’s team to bring the partnership to life across all channels. We created videos, style quizzes, a social media contest, in-store materials, shoppable ecommerce pages, digital ads, and social media featuring various images & jewelry stylings that expressed different facets of Shakira’s identity.
Art Direction: Kristen Yeung
Agency Partner: Mindshare