Founded in San Diego in 1981, Kashi is a maker of whole grain cereals and other plant-based foods made with simple, whole ingredients. Their brand values natural foods, healthy lifestyles, and sustainable practices with a target demographic of health-minded consumers ages 25-34.
For this spec project, I redesigned the packaging for Kashi’s Strawberry Fields cereal with a different target demographic: young children ages 3-10. I explored how a different packaging aesthetic - bright colors, fun characters, games - could catch the eye of a kid in the grocery store and entice them to choose a healthy cereal.